Cinco de Mayo
Many Americans celebrate Cinco de Mayo without seeing the rich culture behind it. Modelo wanted to go bring authenticity back to this stereotyped holiday, and highlight the Mexican food, arts, and traditions that make this day so important.
To help people Cinco Autentico, we created the Modelo Mercado where users could shop hand-crafted traditional decor on Instagram, and purchase each item directly from Mexican artisans.
ECDs: Sara Worthington and Armando Flores CDs: Alvaro Soto and Madeline DeWree Copywriter: Jonathan Friedman